Merchant Place Investments acquires Pareto Phone
In October 2020, Merchant Place Investments completed a $17.5M equity fundraising and acquired 100% of Pareto Phone from ASX-listed marketing services company, IVE Group Limited.
Consistent with our ”longer hold, lower risk” investment strategy, Merchant Place intends to hold the business for the long term and the acquisition was completed without using leverage.
The largest of its kind in Australia, Pareto Phone specialises in comprehensive outbound tele-marketing campaigns for the not for profit sector. Its 150 Brisbane-based employees conduct over 1 million calls each year for Pareto's charity clients.
IVE Group Limited Press Release: https://www.ivegroup.com.au/telefundraising-update/